Header image of fountain pen on book   Word-by-Word Editing

Jennifer Eggerling-Boeck, PhD

Clear. Informative. Concise. Polished.
Writing Philosophy
My writing philosophy can be summed up in four words: clear, informative, concise, and polished. I will help your writing exemplify these four characteristics and when it does it will be noticed!
  • High-quality writing is always clear. Many times writing is so muddled that the reader continually hesitates, or even re-reads earlier sentences or phrases, thereby making it much more difficult for the reader to focus on the point being made. In order for your ideas to be influential, the reader must be able to understand them without undue effort.
  • Your writing must be informative. This includes helping the reader understand the context of your agency ideas and why they are so important. Your writing must highlight the agency you have worked so hard to create and grow.
  • Your writing must be concise. Writing that is overly bogged down with details is a major problem. The reader is so overwhelmed by information that the main points get lost. In concise writing, the text is pared down to the most important information and extraneous details are removed.
  • Writing must be polished in order to communicate effectively. If a reader notices errors in spelling, grammar, or punctuation, he or she begins to doubt the quality of your agency. Similarly, poor logic or inconsistencies in the text reflect poorly on your agency and leave potential clients and customers with a negative impression.
I will help you create documents that completely realize these four characteristics. Your ideas will be in the high-quality context they deserve and will be noticed by potential clients and customers!